GETTING TO KNOW GEN Z: THE THINGS YOU SHOULD UNDERSTAND

Born roughly between 1997 and 2012, this generation – often referred to as Gen Z – presents a unique opportunity for marketers, educators, and just about everyone else. They’re digital natives, having grown up with the internet and social media, which profoundly shapes their views and actions . D

For the generation, information isn't only delivered through conventional media. Rather , Gen Z actively seeks perspectives on platforms like TikTok, Instagram, and Twitch, shaping their perception of global events. Climate change remains a central focus, alongside equality movements and financia